SafeSurf Press Release
1300-G El Paseo Road #104, Las Cruces, NM 88001
E-mail: press at safesurf dot com * Web Site:

FOR IMMEDIATE RELEASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . September 11, 1995

Contact : Vincent Jules
Press Phone : (818) 613-1415


"The world will remember the day the Internet united to protect its children," said SafeSurf President Wendy Simpson as she announced the alliance of the major cyberspace companies in an effort called PICS, or Platform for Internet Content Selection.

SafeSurf, the parents' online organization dedicated to protecting children on the Internet, has joined forces with the World Wide Web Consortium's (W3C) efforts to develop an easy-to-use labeling and filtering technology. This new platform would allow people worldwide to control content they receive from the Internet.

"This is what we have been striving for since we introduced the SafeSurf Rating Standard earlier this year. We are thrilled to be able to contribute our expertise to this effort, " stated Simpson. "Our goal to ensure a safe Internet for families has now become the goal of the entire Internet."

SafeSurf is among good company in the PICS alliance, other contributing members include Apple Computer, AT&T, America Online, Center for Democracy and Technology (CDT), CompuServe, IBM, IHPEG, Information Technology Association of America (ITAA), Interactive Services Association (ISA), MCI, Microsoft, MIT/W3C, Netscape Communications, NewView, Open Market, Prodigy Services Company, Spyglass, SurfWatch Software, Time Warner, and Viacom.

"We have been promising to bring the Internet community together by September to create a safe cyber-playground. Today we announce success," said Ray Soular, SafeSurf's Chairman. "We will continue to encourage child safe sites to mark themselves and we will be releasing free software to automate the process," added Soular.

A time line will be maintained at the SafeSurf site ( to document the progress of the Internet's efforts to protect children.

The formation of PICS significantly accelerates the effort to create a standard platform to select content. PICS allows for information access according to an individual's needs and is viewpoint neutral. It is expected to be available royalty free in early 1996.

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